Online Marketing Companies: The Biggest Misconceptions About Memes
by Arthur Williams
From Grumpy Cat to Rickrolling to that one screenshot of Willy Wonka, memes have practically become engrained in American culture. What once started as a collection of inside jokes among nerds has since a topic that anyone can relate on. Social media has played a big role in this, too. Nonetheless, there are many myths about memes that are still taken as fact. Here are just a few of the myths in question that online marketing companies can debunk.
"Memes are fairly new." It's fair to say that memes are relatively new, given how recently they've become part of popular culture, but this isn't entirely true. There are many people that believe that they date back to the 70s with comic strips. Others believe they go back even further to the early 20s. Your mileage may vary, depending on what you believe, but companies such as <a href="https://fishbat.com/services/long-island-new-york-nyc-seo-company">fishbat</a> will tell you that memes are older than most would believe.
"All <a href="https://en.wikipedia.org/wiki/Internet_meme">memes</a> eventually become irrelevant." Even though many, if not most, memes fade away, others stand the test of time. In fact, they are still used in situations that call for them, specifically on social media. If someone were to make a disagreeable tweet, another person could make a mocking response with the sarcastic SpongeBob meme attached to it. Not all memes have to become irrelevant, provided the general audience can relate to them.
"Business owners can't use memes." Believe it or not, memes can have a considerable impact on a business' social media strategy. After all, these images and videos have been known to generate engagement, which makes sense given their worldwide popularity. If businesses use them in a timely fashion, they can get more eyes on their offerings than they would have otherwise. Memes matter, not only for personal but professional reasons as well.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
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